It is especially suited to headwear, merchandise and corporate attire. It is both durable and high quality; however is not suited to artwork that is complex or has fine details or shading, in which case it would need to be simplified.
Embroidery is a stitch based as opposed to a print based method of applying logos or artwork onto clothing. Due to the application process pricing is based on the stitch count as opposed to the number of colours.
Embroidery is both durable and high quality however is not suited to artwork that is complex or has fine details or shading.
If changes to the artwork are not an option then screen printing or digital transfers could be a viable alternative.
Vector format is preferred and allow for greater accuracy in the embroidery process however most raster files can be used also.
Please be aware it is not possible to exactly match Pantone (PMS) colours. Instead a thread colour which is the closest match will be used instead.